show will start from Bari Ikea Store car park and will and in San Giuliano
Milanese, driving through the Estern Cost of Italy, stopping at Ikea Stores of
Pescara, Ancona, Rimini, Bologna, Parma all equipped with electric car rechargers.
Tour” offers Ikea Customers some drive tests in electric or hybrid cars to let
people know about this new kind of driving.
At the same
time ‘a posto’ garage mechanics will provide a free car check-up which will be
sent via email to car owners to brief them about their car conditions. The aim
is to make them drive a safe car.
data collected will be part of a survey about “the health” of the Italian
The event will be widely advertised thus
remarkably increasing ‘a posto’ network brand awareness.